O'Keefe launch highlights expansion of event

February 14, 2017


On the 9th of February over 80 people heard about the many new expansions and initiatives including some ‘firsts’ in Australia and possibly internationally.


The launch held at the Wellington at Botanical Gardens in White Hills.


There will be the opportunity for someone with limited mobility to complete the marathon in a world – leading all-terrain wheelchair.


Maps will be made available in paper and digital format via Smartphone and computer access.  Smartphone will offer  the runner/cyclist live access to ‘their location’ information, distances and routes to map features, and  emergency response information


Plus  an opportunity for a marathon runner, regardless of age, gender or ability, to represent Australia at the 2018 Wenlock Olympian Games in England.


The O’Keefe – Its more than a Race’ video (see below) was also released at the launch.


The video provided some amazing vision of what is on offer along the O’Keefe Rail Trail and surrounding areas and exposed some of the hidden gems for visitors contemplating coming to the Run Cycle Walk & Roll Event.


Showcasing food, wine, accommodation, activities, scenery and lifestyle, this video has wider potential for tourism marketing for what is an attractive and inviting region.  Bendigo Tourism has co-sponsored the production of the video and is working with us on promoting the event for this year to attract visitors to the region. 


Story from the Bendigo Advertiser  http://www.bendigoadvertiser.com.au/story/4457831/new-events-grow-marathons-appeal/


Story from WIN NEWS https://www.facebook.com/WINNewsBendigo/videos/1427416897310424/


VIDEO - It's more than a race!


Video Produced by Anthony Webster of Imagine Pictures - http://imaginepictures.com.au/

Supported by Bendigo Tourism and the City of Greater Bendigo and Mandalay Resources





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